LET THAT SINK IN
CAMPAIGN

The Honest Company, Art Direction + Design Lead

Y2K was 25 years ago. Let that sink in. Firmer-Looking skin in just 2 weeks. Let THAT sink in. Tapping into Y2K nostalgia + humor for Honest Ageless line launch.

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MultiSku_AgelessFirmAndEven_XX_XX_Lifestyle_XX_2306_ProductExtended_FullFrame.jpeg
MultiSku_AgelessFirmAndEven_XX_XX_Model_ LillyG_1957_Y2KWaistUp_FullFrame.jpeg
MultiSku_AgelessFirmAndEven_XX_XX_Model_MisheeE_1654_Y2KWaistUp_FullFrame.jpeg
MultiSku_AgelessFirmAndEven_XX_XX_Moldel_BreannaL_2121_Y2KWaistUp_FullFrame.jpeg
MultiSku_AgelessFirmAndEvenCream_XX_XX_Model_AndreaL_1901_Y2KWaistUp_FullFrame.jpeg 
Honest AGELESS
PHOTO + VIDEO

The Honest Company, Art Direction + Design

Evergreen photo + video assets for Ageless cream + serum.

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B0237BBC0050S_AgelessFirmSmoothCrm_1pt6oz_XX_Model_PriyaP_0535_Primary_1x1.jpeg
B0237BBC0050S_AgelessFirmSmoothCrm_1pt6oz_XX_Product_XX_0009_FrontSmear_1x1.jpeg
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B0237BBC0050S_AgelessFirmSmoothCrm_1pt6oz_XX_Product_XX_0014_TextureV2_1x1.jpeg
B0238FTS0030S_AgelessFirmEvenSrm_1oz_XX_XX_Lifestyle_XX_0014_Balloon_1x1.jpeg
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Multisku_AgelessGroup_XX_XX_Product_XX_0017_GroupIngredient_1x1.jpeg

Campaign + PDP Model Images/Videos:
Art Direction: Justin Delgado | Photographer/Director: Joy Wong | Lighting Tech/1st Assistant: Morgan Demeter | 2nd Assistant: Joe Beckley | 3rd Assistant: Nick Maranga | Digi Tech: Eugene Kim
Videographer: Yves Truong | Makeup: Karina Moore | Makeup Asst: Alaina Barbagiovanni + Janelle Detina | Hair: Bryan Gaw | Hair Asst: Noelle Preston + Lucy Furniss | Wardrobe: Laura Backmender
Wardrobe Asst: Morgan Chelednik + Allie Kronz | Prop Master: Natalie Shriver | Retouching: Doc Lee | Video Editor: Francesca Casiraghi

Models: Ivan Balashov, Ashley Byrd, Breanna Lopez, Andrea Larrazabal, Agok Mabil, Musheel Eredenetsogt, Lily Gagbier, Priya Pappu, Bridget Woods

Product Photography/Video:
Art Direction: Justin Delgado | Photographer: Greg Carter | Styling: Kat Lozhnikova| | Videographer: Nathan Gregory | Retouching: Doc Lee (Product) + Molly Repetti (PDP Model) | Video Editor: Francesca Casiraghi